THE VERGE - Jan 22 - Match Group and the media brand Betches are partnering to launch an iOS dating app that allows users to help their friends pick out potential dates. The app is called Ship, and it lets users swipe for their friends and chat about profiles in a group chat within the app. Match supplies the tech expertise for Ship while Betches provides the branding, marketing, and bigger idea. Betches started as a website and is now a viral social media and digital humor company with ~6M Instagram followers and ~3M monthly unique visitors. Match is likely leveraging that built-in group to see if they can serve as a pool of daters from the onset. For now, there isn't a revenue model for Ship, although that'll probably change, assuming it attracts enough people to be successful.
by Ashley Carman
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