Once Founder: Slow Dating Could Be a Perfect Fit for USA

OZY - Jan 4 - When Jean Meyer returned to Paris after traveling abroad for several years, he was surprised to find so many of his friends still single. Most users on Match and eHarmony were much older and in a different life stage, while Tinder was about hooking up and one-night stands. There was nothing in between. "Why isn't there a better dating app for people in their 30s?" Meyer wondered. So, he decided to create one. He launched Once in 2014. The app gives users just one match per day, every day at noon. The app is quickly gaining popularity in Europe and is now available in most Western European countries. But stateside, Once has not yet caught on. Meyer says this is primarily because the company has not spent time marketing across the pond. "It's going to cost a lot to market in the U.S.," he says. "Right now we want to understand the market better and find the right demographic." But Meyer is optimistic and thinks slow dating "will be a perfect fit for the U.S."