TIMES OF INDIA - Jan 18 - When it comes to marriage, Indian families have traditionally relied on the referrals route. The online matchmaking industry in India is now almost two decades old, and one big benefit it has brought is exponentially increasing the choices available to those seeking partners. According to a Ken Research Report of 2016, India's online matchmaking industry revenues are set to touch $318M by 2020. The biggest pitfalls of online dating are security and safety. Not surprisingly, the gender ratio is highly skewed in favour of males. A survey by dating app Woo puts the ratio of male: female at 74:26. Woo says it keeps users' personal details confidential, analyses users' digital footprint to verify relationship status and professional information, and enables women to call matched profiles without revealing their own phone numbers. TrulyMadly, another player in the space uses a trust score for authenticity and gets the user Facebook-verified. However, possibly the safest method of matchmaking or dating still remains the referrals route. Dating app Ponder uses referrals from family members and close friends to help its users find the special one.