STANDARD.CO.UK - Feb 14 - It's Valentine's Day and Bumble's VP of international marketing, Louise Troen, is discussing her plans. "We're holding the first global party we've ever done, called The Domino Effect," Troen said. The Domino Effect means two things to Bumble - the second-biggest dating app in the world in terms of global consumer spend, and it literally explains how the global party will work. Set to begin in Auckland, New Zealand at 8pm on February 14, it will then hit all Bumble's major markets, Australia, India, Europe and then finishing in the US. Campaigns like Bumble's Domino Effect for Valentine' Day are Troen's bread and butter. She joined the company two and a half years ago as director of international marketing, and was promoted to VP last year, essentially as founder Whitney Wolfe-Herd's second in command. Bumble Bizz is one of Troen's other big tasks for the year: getting people to see Bumble less as a dating app and more as its own social network. Another instance of how Bumble is moving away from dating to become all things to women, is through its new podcast. Set to launch in March, and named Bumble presents: Unsubscribe, Troen is co-presenting alongside Jada Sezer, a plus-sized model and activist.