SMART COMPANY - Feb 6 - In recent times, the topic of data privacy has been thrust aggressively into public awareness. Facebook experienced its largest security breach ever when an unknown hacker exploited a bug in the 'View As' feature to take control of 50M user accounts. Add to this the Cambridge Analytica scandal, where Facebook achieved global infamy for its role in influencing the 2016 US presidential election via the improper use of Facebook's API. But despite increased questioning about security and ethics, a mass exodus of users hasn't occurred. Facebook is still used widely by singles to verify their matches before going on a date. But scammers simply backup their fake dating profiles with fake Facebook profiles. Casual hook-up platform Adult FriendFinder combs through every single profile created on their platform - checking usernames, IP and photos - to manually confirm that they are real. They also encourage users to verify their profile by sharing a copy of their driver's licence and deploy AI technologies to scan private messages for red-flags such as users under 18, threats of personal harm or fraud. But not all dating services take this strict approach and it's true that platforms worldwide are overrun with bot-generated profiles.