GEEKWIRE - Feb 15 - DNA Romance is a Vancouver, B.C.-based startup that launched in 2014. It generates potential matches based on a DNA analysis of genes involved with immune system response that research has connected to human attraction. People can use a kit purchased from DNA Romance to sample and create their genetic blueprint, or share their results from one of the other DNA sequencing companies. The startup has raised $120K from friends and family and has customers in 93 countries. Their business model was initially subscription based, but in the fall they shifted to selling home DNA testing kits and online advertising to generate revenue. The kits cost $74.75. DNA Romance is available online, with plans to develop mobile apps. Competitors in the DNA-assisted dating space include Pheramor, GenePartner and Instant Chemistry.
by Lisa Stiffler
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