OPW INTERVIEW - Feb 22 - The Yak Network creates entertaining "getting-to-know- you" games for online daters. We have interviewed Marci Rubin, the Founder & CEO of Yak Network.
What is Yak Network and how can people use it?
It is an icebreaker that combines video chat with Q&A games on any topic, anytime. The games can be played by 2-6 players per game room each getting a question and a turn to answer, with the option of including an audience. Players accumulate points which can be redeemed in the Treasure Chest. Other features include leaderboards, brand focused interstitials, and metrics data tracking.
What types of games can people play on Yak?
Yak is a "getting to know you" Q&A game format that can be created on any topic such as: relationships, or general trivia. E.g. Who should pay on a first date? Where did the bagel originate?
What type of businesses can utilize Yak?
Yak is perfect for dating sites, gaming sites, educators, corporations, and website communities.
We heard you just got a patent approved! What is it?
The patent was awarded for combining video chat with gamification.
Can you create custom games in Yak?
Absolutely, all of Yak's games are customizable, giving the company an opportunity for an additional revenue stream by offering advertising partners the placement of brands as interstitials, and also redeemable products in the Treasure Chest.
Does Yak offer game design and custom templates?
It is a step by step tool to customize and create any game platform. Yak also offers plans to design and customize white label games for companies.
What do you think is the value of play and gamification in forming relationships?
It brings spontaneity and joy back into meeting someone new.
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