CONTXTO - Feb 15 - Mi Media Manzana was founded in Lima, Peru by Pedro Neira (CEO) and César Hoshi (COO) back in 2014. They now have operations across Latin America. The startup developed an algorithm that matches people based on compatibility, thus recommending people with similar interests and personalities. Colombia represents 40% of the app's downloads while Peru, Chile and Mexico represent 30, 10 and 10%, respectively. The rest of their users are well spread across Argentina, Dominican Republic, Venezuela, among other places. Latin America is well-known for its romantic culture, but the online dating was once a highly stigmatized industry. Taboos around these products are still very noticeable among the population. Latin America's perception changed only a few years back when Tinder entered the market in 2017. Latin America's population is huge, and online dating has yet to reach its peak.
by Victor Cortés
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