CNET - Feb 8 - HER bills itself as "the world's largest and most loved free dating app for LGBTQ+ women". "From the outset, what makes HER feel different is that it's designed by a diverse team of LGBTQ+ people for the LGBTQ+ community," said CEO & Founder Robyn Exton. "Other dating apps are typically built by men and then copied and marketed for the broader queer community. Because we're part of the LGBTQ+ community, we know the importance of inclusivity and being made to feel welcome and well-thought-of in this space." When HER first launched in 2015, it was initially only open to female-identified and non-binary users. But in 2016, the app began welcoming all identities other than cis men. HER use the term "womxn," a more progressive nomenclature than women, that's also both intersectional and inclusive, in their user interface copy. All accounts must be verified by phone, Facebook or Instagram first. There are 20 sexual identities to choose from. HER offers a premium membership, with pricing starting at $14.99 per month.
by Joshua Rotter
See full article at CNet
Subscribe to OPW + Join IDEA + Hire Courtland Brooks Agency-Consultancy