MASHABLE - Feb 14 - Online dating isn't going away any time soon. If anything, it's likely to become further integrated into even more people's lives. "Online daters are exhausted," said Dawoon Kang, co-founder and co-CEO of Coffee Meets Bagel. "Machine-learning and AI may be able to help. People, a lot of times, don't know what they want. Better machine-learning could tailor your matches to your actions, rather than your stated desires", Kang said. Loveflutter, a UK dating app, has AI that matches people based on personality traits it decodes from their tweets. It also plans to use AI to coach users through meeting offline after analyzing their chats. Jean Meyer, the founder and CEO of European dating app Once, doesn't think the dating industry will crack the AI code. "The optimum for a dating service is to show you profiles of people that might be good enough, but not perfection," Meyer said. Pheramor, DNA Romance, and Instant Chemistry all analyze users' DNA to make matches. Video will play a larger role in dating apps, execs said, but how, exactly, is still unclear. Virtual reality in dating apps will also take cultural change.