MENSHEALTH - Feb 6 - Hinge's user base grew by 400% in 2017 after it eliminated its swiping feature. Once, a dating app that sends users one suggested match per day, reached 7M downloads last May. Still, swiping or not, some are giving up dating apps altogether, opting for offline dating and matchmaking services like Three Day Rule, which doubled its revenue in 2017, and now serves 10 cities in the U.S. "The online dating thing never came naturally to me. I found the experience quite overwhelming," says Tina Wilson, CEO and founder of the matchmaking app Wingman. "Trying to describe myself for a profile gave me anxiety." Eventually, Wilson's friends got involved. "They had way better insight into who I should be dating and loved to tell me so," she says. She realized her friends could play a vital role in helping her meet a compatible partner, so she created Wingman, an app that allows users' friends play matchmaker. Text-based apps are also on the rise. A spin-off of the popular Instagram account @_personals_, the Personals app will allow its lesbian, queer, transgender, and nonbinary users to post old-school personal ads.