VICE - Mar 7 - Holly Bartter handles the swiping and chatting for her clients. She is charging up to $1,500 a month to manage their Tinder accounts. Holly explains her company Matchsmith grew out of friends asking her for dating advice. Then she was eventually asked to take over a friend's account, which turned into several friends and then friends of friends, before she turned it into a business about two years ago.
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