NEW YORK TIMES - Mar 20 - Feeld app was released in 2014 by Dimo Trifonov and Ana Kirova, two graphic designers living in London, as 3nder. They hoped to appeal to individuals and partners looking to join or have threesomes. But after Tinder filed a lawsuit and the company rebranded as Feeld , the founders said they welcomed the opportunity to expand the mission of the app. "Feeld is a platform for alternative dating, for people who are beyond labels," said Ms. Kirova. ~35% of users are on the app with a partner, and 45% identify as something other than heterosexual. The company struggled to find funding at first. Many investors considered the app "adult entertainment," which venture capitalists tend to avoid. Eventually an angel investor swooped in to save Feeld, but the fact that the business is sex-related has presented other challenges. The money transfer app TransferWise temporarily blocked Feeld's ability to collect money for paid memberships. Mr. Trifonov also claims he was refused an office rental because the landlord didn't approve of the nature of their business. Now, the company is up and running more or less smoothly, with 20 people employed.
by Haley Mlotek
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