WALL STREET JOURNAL - Mar 8 - In a 2018 Match.com survey, 55% of respondents said technology makes personal connections harder to make, and 54% felt overwhelmed by the work involved. Melissa Brown, CEO of It's Just Lunch, a matchmaking service founded in 1991, says the company has seen its fastest growth in the past couple of years among daters in their 20s and 30s. "They're sick of the swiping and the countless hours of talking to people that goes nowhere," she said. Three Day Rule, another matchmaking service, grew out of Talia Goldstein's LA apartment, where in 2013 she would host large parties in hopes of fixing up friends. Now CEO of the company, she secured funding from Match Group, and her company boasts ~700 users across 10 cities. Its services start at $5,500. Clients receive professional photo shoots, and matchmakers help them write texts to prospective dates and shop for appropriate clothes. After each date, the matchmaker will check in with both parties and give the client feedback.
by Michelle Hackman
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