OPW - Mar 21 - The Meet Group grew its live-streaming product - Live - to a $48M business in less than a year. Live, which monetizes through in-app purchases, is one of the most engaging features the company ever launched. Users spend ~25M minutes in Live each day. In her presentation, Catherine Cook Connelly talks about how they built Live, why it monetizes so well, and how it enables meaningful connections for their users on MeetMe, Skout, Tagged, and LOVOO.
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Mobile Growth Summit: Catherine Cook Connelly, Co-Founder & VP Brand Strategy, The Meet Group
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