GQ - Mar 21 - Co-founder and CMO of Happy Couple, Arnaud Le Mérour, says the app has 800K registered users. The focus of his app, he says, is on improving communication in relationship. "It wasn't built to exploit user engagement, and it wasn't designed to replace real life interactions," said Le Mérour, who explained that many users play the game while unable to have face-to-face communication because of distance or alternating schedules. "We wanted to create a tool that helps people to learn more about their partners and facilitate conversations around both tough and important topics in fun ways," continues Le Mérour. Desire, which has~1M downloads and users ranging in age between 25-44, according to co-founder Marta Plaza, lets couples select from a variety of dares, from relatively tame to relatively spicy. Each dare is assigned a point value. The more points you rack up, the closer you come to unlocking the "hottest" challenges. Kindu, a similar app, is intended to increase physical intimacy using suggestions like, "surprise your partner in the shower one day." The goal of apps like Kindu is removing shame and shyness from conversations about physical intimacy.