OPW INTERVIEW - Mar 1 - We noticed some pretty attractive commissions with White Label Dating (WLD) recently. I interviewed Ross Williams, the CEO to find out how WLD is doing and ask some tough questions.
How can you afford to give 100% commission?
We're offering 100% net revenue share after payment processing (which varies by network) which covers the cost of taking payment but other than that partners will receive all revenue generated for a period of at least 12 months then up to 80% net revenue share. We can afford this after streamlining our business last year and simplifying many backend operations. Our platform is known to be the best converting and best LTV in the English-speaking markets we operate in.
In what niches do you feel White Label Dating performs the best for affiliates?
Our best performing networks are mainstream, casual and mature - we don't go into very specific niches as we don't need to - the platform performs well on these broader networks.
What is the commission structure and conditions for the ongoing 80% commission?
Partners will continue to earn 80% commission for life as long as they grow their daily initial revenue by just 2% per month.
In what geographic areas are you strongest for conversions for affiliates?
UK, Australia, Canada and the USA are the key markets most affiliates focus on. We don't yet support non-English speaking geos but will be making an announcement on that subject later in 2019.
How are white label dating sites being served up on mobile phones now?
70% of our traffic is from mobiles and the experience is great. All sites offer a mobile-optimised experience and our partners focus heavily on mobile traffic. We don't run apps because the share needed with Apple makes this prohibitive - however we will be making a wider announcement on this subject later this year.
Can you provide apps for super-affiliates?
Super affiliates shouldn't be promoting apps as there is far less margin than promoting mobile websites - our partners are still able to promote sites charging £30/month and with our 100% net revenue share they get to keep all of that after processing fees.
What's your plans for 2019 for WLD & Venntro?
Well firstly with two kids under 20 months I'm planning a holiday at some point as I'm sure you can relate to Mark :) After a process of streamlining in 2018 we now have phenomenal capacity to grow - we've dealt with a lot of legacy issues in the business and are primed for growth again. We've consistently delivered below 1% chargeback rate. In 2019 we are deploying AI across the business to enable us to serve members faster and improve metrics for partners. It allows us to grow without needing to add lots of people.