ADWEEK - Apr 5 - Bumble is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines' branded content studio, HearstMade. The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to include actual users of the app throughout the magazine to expand the brand and connect with users offline, said Clare O'Connor, Bumble's editorial director. The 100-page debut issue will include sections familiar to Bumble users: "You First," "You + BFFs," "You + Dating" and "You + Bizz." The magazine features celebrity interviews, product guides and features on hot topics with contributions from Serena Williams, Bumble creative directors Erin and Sara Foster, and Away co-founder Jen Rubio.
by Sara Jerde
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