VOGUE - Apr 18 - Bumble began as a dating app with a simple concept: Give women the agency to dictate their own relationships and overturn the dynamics of online courtship by letting them make the first move. The app, which now includes BumbleBFF and BumbleBizz, claims ~50M users, and adds half a million more every week. Bumble is profitable, in the range of $200M in revenue last year. The app is active in 150 countries, but the company has been especially focused of late on India. Bumble has plans to open physical meet-up spaces, start producing Netflix-style content, even introduce a beauty line - all of this while weighing a public offering (an IPO would make Wolfe Herd the youngest female CEO of a publicly traded company).