KTXS - Apr 14 - There are 40M Americans using online dating sites. U.S. government researchers looked at online dating habits of singles in New York, Boston, Chicago and Seattle gauging a person's attractiveness by the number of messages he or she receives. Sen. Rand Paul expressed concern that taxpayers' money is being wasted on unnecessary studies as debt continues to skyrocket.
TORONTO OBSERVER - Apr 14 - "Online discrimination has reached epidemic proportions affecting not only Grindr but other social networks," said Landen Zumwalt, head of communications at Grindr. Unlike Tinder or Bumble, in which both users must consent to a match, Grindr allows users to openly message anyone who is active and physically nearest to them. That opens up avenues for racism and abuse. Last year, Grindr released an awareness campaign called "Kindr" which is is built around education, awareness and specific policy changes.
by Kevin-Jose Da Silva-Vitorino
See full article at Toronto Observer
TECH CRUNCH - Apr 12 - For the first time in years, Netflix is no longer the top grossing, non-game mobile app. That title now goes to Tinder. The change in position is not surprising, given Netflix's decision in December to stop paying the so-called "Apple tax." Netflix no longer allows new users to sign up and subscribe to its service through its app. Now, instead of giving up its 15 - 30% cut of subscription revenue, new users have to sign up through Netflix's website. Tinder saw revenue grow by 42% YOY to reach $260.7M, up from $183M in Q1 2018.
CREATIVE REVIEW - Apr 11 - Dating app Hinge rolls out a vibrant new interface. CMO Nathan Roth spoke about the app's approach to measuring success and the design features that encourage users to delete it. Hinge is reminding its users repeatedly that it is "Designed to be deleted". The app actively encourages users to meet and take things offline. "We measure success by the number of dates we set up each week," said Roth. Last year, the app launched a feature called 'We Met' to get feedback on its people's dates, with the aim of learning more about individual members and streamlining any future recommendations. "It's working. Hinge members only spend six minutes a day setting up dates." he says. Last year, Hinge also made the news for announcing they were looking to recruit an Anti-retention Specialist, a role which is in the final stages of being filled. Roth says this 'digital wellness expert' will help identify more ways to encourage users to to get off the app.
USA TODAY - Apr 11 - Data from Plenty of Fish reveals that singles who have expressed an interest in Disney are 3.6 times more likely to leave the app in a relationship compared to singles who more generally list interests in music and movies. POF uncovered the Disney love connection after analyzing ~ 7M user profiles. Women interested in Disney are 25% more likely to receive messages on POF compared to females who list more common interests.
MOBILE WORLD LIVE - Apr 11 - ~30B apps were downloaded from Google Play and Apple's App Store in Q1, up 10% YOY and the largest quarter ever, according to App Annie. App Annie noted Brazil was also a contributor to iOS download growth, although mature markets including the US, Japan, South Korea and Germany were the biggest drivers. But downloads in China softened, which was attributed to game licensing freezes. Dating app Tinder took top spot for consumer spend on non-gaming apps for the first time, which was attributed to both its own strong year-on-year numbers and Netflix no longer taking on new subscriptions on the app stores.
MASHABLE - Apr 11 - Grammar is a major turn on. According to Landmark study, 88% of women says grammar is important in selecting a partner, compared to 75% of men. 23% individuals would break up with someone over poor grammar.
OPW - Apr 12 - The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Head, User & Revenue Growth
The Meet Group
Product Manager, Growlr
General Manager, Japan
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to email@example.com and we will add it to the list.
FORBES - Apr 10 - The rapid decline of print was hard to watch. Now tech brands have repurposed print magazines as their own branded marketing channels. They're not just placing the ads, they're running the actual publications. A lifestyle magazine is an effective way for a startup to communicate its values and weave itself into the physical world. Uber, Facebook and Airbnb are just a few of the big tech companies that have given print a shot. Dating app Bumble announced its print magazine last week.
CNET - Apr 10 - More Muslims than ever are turning to apps like Minder and Muzmatch to find romance. "We're the generation that was born with the rise of technology and social media," says Mariam Bahawdory, founder of Muslim dating app Eshq, which, similar to Bumble, allows women to make the first move. "Online dating is generally viewed by some as desperate. But as more people sign up for these apps, that notion is being challenged," says Muzmatch CEO and founder Shahzad Younas. Minder, which launched in 2015, has had ~500K sign-ups. Haroon Mokhtarzada, the CEO, says he was inspired to create the app after meeting several "well educated, highly eligible" Muslim women who struggled to find the right guy to marry. Muzmatch was founded in 2015, and it reached a million members this year.
TECH CRUNCH - Apr 10 - The lower house of the French parliament has voted in favor of the new tax on tech giants. Big tech companies that generate significant revenue in France will be taxed on their revenue generated in France. Economy Minister Bruno Le Maire has been lobbying other European countries so that big tech companies would stop optimizing their European corporate structure to lower their effective tax rate. This tax is specifically designed for tech companies in two categories - marketplace (Amazon, Uber, Airbnb) and advertising (Facebook, Google, Criteo). France expects to generate €400M in revenue with this new tax in 2019.
BBC - Apr 8 - Internet sites could be fined or blocked if they fail to tackle "online harms" such as terrorist propaganda, child abuse, harassment, cyber-bullying and the sale of illegal goods, under new government plans. The Department for Digital, Culture, Media and Sport (DCMS) has proposed an independent watchdog that will write a "code of practice" for tech companies. Home Secretary Sajid Javid said tech giants and social media companies had a moral duty "to protect the young people they profit from". The plans call for an independent regulator to hold Internet companies to account. It would be funded by the tech industry. The government is considering fines for individual company executives and making search engines remove links to offending websites. It is also consulting over blocking harmful websites. But all sorts of issues has yet to be settled. Rebecca Stimson, Facebook's head of UK policy, said: "New regulations are needed so that we have a standardised approach across platforms and private companies aren't making so many important decisions alone."
INSIDER - Apr 9 - The number of women and men aged 18 to 39 years old who had never had heterosexual sex increased from 21.7% and 20% to 24.6% and 25.8% respectively between 1992 and 2015, which is an increase of ~5% in 23 years. Compared to other countries, the rates of people with no heterosexual experience are 1-5% of people in their 30s in the UK, US, and Australia. There are more and more old people in Japan, and women aren't having enough children to maintain the population. This has led some to refer to the country as a "demographic time bomb". People in their 30s who still live with their parents are known as "parasitic singles," and some are turning to cartoons for companionship.