MEDIUM.COM - Apr 18 - The Western live streaming industry is still in its early stages yet surprisingly, only The Meet Group has adopted the Momo playbook successfully at scale outside of China. The Meet Group has experienced a similar growth trajectory as Momo. 25% of Momo users were using video within six quarters of launch; it took MeetMe five quarters to achieve that same penetration. In about 11 months after starting monetization, 750k users were viewing video, generating a $42M annualized video run-rate; The Meet Group sees $70+ average revenue per paying user. Live streaming can be extremely engaging and interactive, and loyal viewers often form a tight bond with their favorite streamers, thinking of them as close friends. Live is the opposite of loneliness.
by Lauren Hallanan
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