THE DRUM - Apr 24 - With engagement levels that are twice that of the second most popular platform, Instagram, Grindr is a cash cow with 95% brand awareness in the LGBTQ community. It could be the most valuable media acquisition of 2019. It is likely to sell at a discount given the US government's recent ultimatum and the likelihood that Kunlun will sell it at auction. The LGBTQ market has enormous buying power, boasting ~$100B in the US. If the right media company acquires Grindr and repositions it as the leading LGBTQ media company, the brand could conceivably expand into other businesses. While many in the industry believe the company will sell between $250 - $500M, there is no reason why Grindr couldn't evolve to become a $5 – $10B business.
by Adam Cohen-Aslatei
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