YOURSTORY - May 28 - With 3.72M active profiles as on date, every year, more than 100K success stories are reported by members on India's largest matrimonial site, Bharatmatrimony. Bharatmatrimony started in 1997, and is now a listed company with estimated revenue of Rs 350 crore in 2018 ($50M). The company is now eyeing the $56B wedding services market in India, with services like MatrimonyMandaps (makes wedding venue booking easy), MatrimonyPhotography, MatrimonyBazaar (wedding related products and services like honeymoon packages, jewellery, and catering), and MatrimonyDirectory (a wedding classifieds portal with ~50K vendors). The company's founder Murugavel Janakiraman got married through his own portal. He does not see the rise of online dating apps as posing much threat. He is playing the 'tradition' game. And for all practical purposes, tradition trumps everything else in India.