DAILYMAIL.CO.UK - May 22 - Clémentine Lalande, 36, is the French founder of dating app Pickable. She claims the British dating scene is missing 'sparkle and magic' of the French. Lalande's app, Pickable, is designed to encourage what it describes as 'slow dating', getting users off the app, away from text exchanges and onto a real-life dates. However she noted British men appear to lack creativity when it comes to planning face-to-face encounters. She launched Pickable in France and the UK in November last year and it now has 1M active users, including 200K in the UK. The key to Pickable is that it gives women a greater sense of control over their online dating by keeping their identity anonymous. They can sign up on the app anonymously, without photos and any other details. Men, meanwhile, create a traditional profile, with a name, photo and bio. Women are able to scroll through men's profiles on the app and, when they land on a user they like, send them a message.
by Stephanie Linning
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