VOGUE - May 15 - Whitney Wolfe, the founder of Bumble, was looking for someone to spearhead the businesses launch into Australia, and Battersby's friend had put her forward. The stars aligned, and Battersby was the new Bumble country lead. She has since been promoted to the Associate Marketing Director of the Asia Pacific region.
Q: What was it about Bumble that spoke to you initially?
A: I had an immediate connection with Whitney and was so aligned with her vision for the Bumble brand. I had a strong gut-feeling that Bumble was going to be big and I needed to be a part of it.
Q: In your role, what does a normal day look like?
A: I'm thrown into new experiences all the time. A constant part of my job is forming Bumble's business strategy, both in Australia but also in Asia Pacific.
Q: What are your resources for keeping up to date with the industry?
A: It's so important to be across news, culture and the latest trends in business and technology. I'm consistently on social media for work, but the best resources are our users and the brands we work with.
Q: What do you do when you're feeling uninspired?
A: I'll often reach out to my sisters or friends. I also think you just need to take a break, change up your surroundings and get other people involved. I'll call a meeting if I'm stuck on something, move everyone out of the office and go somewhere else to work on the task.
Q: What's the most difficult part of your job?
A: Knowing when and how to switch off. Separating personal and business opinions is something I am consistently working on.
Q: When it comes to networking professionally, what are your three top pieces of advice?
A: My number one tip is to trust your instincts. My second tip: I overcame my lack of professional confidence by finding a mentor with a wealth of experience. My third tip is to never be afraid to put yourself forward and speak up.
Q: What does it mean to you to be a woman in a position of leadership in 2019?
A: That I have a responsibility to inspire positive change.
Q: What's something about the tech industry right now that has you excited?
A: I'm excited at the idea that we all need more time away from tech.