TECH CRUNCH - May 11 - Tinder is preparing to launch Tinder Lite in emerging markets. The light version will offer a smaller, more lightweight version of the current flagship app. Most major tech companies now offer "Lite" apps for the large and rapidly growing online user base coming from these emerging markets - and specifically India, as of late. For example, Google has a full suite of lightweight "Go"-branded apps, like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There's also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite and even TikTok Lite. The company didn't share an exact launch date for Tinder Lite, but, according to Match Group CEO Mandy Ginsberg, the app is "coming soon."
by Sarah Perez
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