DIGIDAY - June 26 - Tinder has approached Cosmopolitan, the women's lifestyle publisher, about "Single, Swipe, Repeat," a branded podcast about dating, hosted by Cosmopolitan relationships director Faye Brennan. Cosmopolitan was paid a flat fee to produce the show. While the publisher declined to comment on price, the going rate for a branded podcast typically begins in the high six-figure range, with more sophisticated productions costing over $1M. Cosmopolitan hopes "Single, Swipe, Repeat" will reach 78M millennials across platforms. Tinder was already a believer in branded podcasts. Back in 2016, the dating app hooked up with Gimlet’s brand studio, Gimlet Creative, to produce a similar show called "DTR," which ran for two seasons.
by Max Willens
See full article at Digiday
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