LIVEMINT - June 11 - Dating companies believe that the growing demand for online dating in India is driven by its female population. Executives overseeing dating apps peg the dating app market to be valued at $100M in the next five to eight years. A Google report released this May said dating searches are catching up with matrimony queries, with a 40% increase over the past year. TrulyMadly has 5M users in India and is recording 300K-500K messages exchanged and 15K mutual matches per day. But women only comprise 20% of the profiles at best. "Since customizing the product for India in Sep 2018, we have witnessed an overwhelming response with active female users on the app tripling," said Melissa Hobley, CMO of OkCupid, an app that has ~1M users in India.