Over 50s Dating App Lumen Unveils First Australian Campaign

B&T MAGAZINE - June 28 - Lumen, the dating app exclusively for over 50s, has launched its first TV commercial in Australia. The 30-second TVC, created in-house, features over 50s dance troupe, Silver Classix Crew, performing Tron dance wearing LED suits. The finale of the energetic performance is signalled with a flood of light and the removal of LED hats, revealing the faces and ages of the eight dancers.

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Comments

[Simon Says]

One way of wasting VC investment. The directors wouldn’t do it if it was their own money.