CONTXTO.COM - June 19 - Mi Media Manzana, the Peruvian online dating startup turned the lights off and exited countries where it was operating including Mexico, Colombia, Chile, and Peru. After six years of operations, the company will be formally over on June 20. Although Mi Media Manzana was the first Peruvian startup to raise venture capital funds ($2M in four different funding rounds), money still ran out. Liquidity issues, in addition to very low user-retention rates, were the main causes for the demise. "We ran out of cash before reaching our break-even point," said CEO Pedro Neira. In total, Mi Media Manzana managed to acquire 2.5M users during its six years of operation. At one point it was also Latin America's most downloaded Google Play dating app. The startup's main mission was to help singles find a true, meaningful relationship.
by Victor Cortés
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