FAST COMPANY - June 14 - Whitney Wolfe Herd has recently announced her pregnancy. She now wants to think about work-life balance for parents beyond just maternity or paternity leave. "I've always wanted parents to prioritize their children's well-being alongside their job. So I never wanted them to feel like they have to choose one or the other. I don't think that's a fair position to be in," she said. Her employees are encouraged to work as flexibly as they need to. Employees expecting children are given a four-month, paid leave, and new parents receive a $1K bonus to offset childcare costs. Bumble also provides reimbursements for breast milk home delivery service for breastfeeding mothers who are traveling, and covers any costs incurred by Maven, an app that provides video calls, counseling, nutrition services, and other services for parents and parents-to-be. Bumble's headquarters also has a mothers' room stocked with snacks and tea. She is planning on building a childcare space where employees can reserve to have a caretaker watch their child while they work.