OPW - June 22 - Mauricio Botero was COO at Global Personals for 14 years. Now he's taken the helm of Prelinker.com, which is a leading European-centric dating affiliate program.
Read the full interview on Internet Dating Affiliates blog
How does the affiliate network stand out from the likes of FriendFinder and other affiliate programs?
Established in 2001, we have a mature team and technology platform with a wide range of offers and sophisticated optimization tools to maximize profitability for our partners. We have an advanced whitelabel platform allowing rapid deployment in every vertical and niche. Smartlink Technology allows our dedicated optimization team to maximize conversions in real-time for our partners.
You spent 14 years at Global Personals. What attracted you to Prelinker?
The people and the TEAM Culture are by far #1. I found a team of dedicated, intelligent and hungry professionals. The company is well positioned for growth, and it is here where I can add the most value.
How big is the company, revenue-wise, approximately?
We are a private company and do not disclose revenue figures, but I can say that, over the past few years, we have experienced tremendous growth. In 2018, we achieved a 30% Year Over Year growth, and so far in 2019, we are almost at 35%. We have put together an aggressive expansion strategy, which will accelerate our growth and will drive exponential growth over the next 3-5 years.
How many employees does the company have?
Nearly 50 team members and growing rapidly.
What are some key Prelinker properties?
Our longest standing brand which we are most known for is EasyFlirt.com, but we power 1,000’s of brands through our whitelabel platform in almost every niche and vertical in online dating.
For example, we power one of the most popular brands in France, Jacquie & Michel, with Jacquieetmichel-contact.com. We also have brands across multiple niches, like: CheekyFlirt.com, SoCougar.com, Rencontre.com and Chat.co.uk; as well as strong gay brands, like: Gay.be, Gay.fr and Gay.co.uk.
