OPW - July 30 - Hot off the press in July, the luminary Behavioral Economist Dan Ariely has co-authored this wonderful decision making primer, in cartoon form! Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals. Dan likes dating, and I think you'll like his new book.
If you like Behavioral Economics, please join my community at BehavioralEconomist.com as well. 1200+ business behavioral economists and practitioners have gathered there. I think BE gives us a nice nomenclature and new language to explain a lot of what we see in user behavior from our AB tests.