THE CANADIAN JEWISH NEWS - July 30 - JSwipe is a Tinder-like app for Jews.
Q: What have you learned since you founded JSwipe in 2014?
A: I have developed a much deeper understanding of the millennial Jewish experience. They are the least traditionally religious generation in recent history. What I've learned is that there’s a disconnect between them and what I call "Big Jewish", the governing bodies of the Jewish world, which are run primarily by our grandparents' and parents' generations.
Q: What is the disconnect between Big Jewish and millennial Jews?
A: I believe it's because Big Jewish is pouring hundreds of millions of dollars into what's essentially the Jewish Oldsmobile, to try to push it forward and appeal to us, while Jewish millennials want the Jewish Tesla.
Q: What are some characteristics that might define Jewish Tesla?
A: My core struggle is a question that I was only recently able to express: what is the role of particularism in universalism? I went to Jewish day school, shul every Friday night, Shabbat, kosher, the whole shebang. I went on Birthright, I learned in Israel, I did all those things. It's important for me to be Jewish, but also important to be part of the broader society as a whole, and I’m not always sure how to balance those things.
by Alex Rose
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