CMO.COM.AU - July 4 - Gaining brand synonymity with anti-ageism is the big ambition for co-founder and CMO of Lumen, a dating app for the over 50s market. This week, Lumen launched its first TV commercial in Australia, featuring the over 50s Atlanta-based dance troupe, Silver Classix Crew, performing a Tron dance in LED suits. Prior to the TVC, Lumen has been investing largely in billboard advertising, Facebook advertising and PR, taking both a risqué and humour-based approach in its messaging.
by Nadia Cameron
See full article at CMO.com.au
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