MINDBODYGREEN - July 4 - Match analyzed their 20 years of historical data on app activity and predict July 7, 2019 (the Sunday after the Fourth of July) will be their busiest day of the summer. That's partially because it happens over a long holiday weekend, when they always see a jump in the number of people using dating apps, but it also has to do with the real start of summer finally rolling in. According to Match, they're expecting a 20% increase in activity on July 7 in comparison to Valentine's Day.
by Kelly Gonsalves
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