FASHION WEEK DAILY - July 8 - Dating app LOKO lets users communicate with each other exclusively by video before meeting in person.
Q: Where does LOKO's name come from?
A: It's Hawaiian, and it means character and disposition. It's also an anagram of "look."
Q: What was your experience with dating apps?
A: I tried all the apps that everyone's heard of, and it was a disaster.
Q: What made it so frustrating?
A: You don't get a real sense of who a person is based on text messaging.
Q: Do you see any benefit in online dating?
A: For people who are really busy, it allows you to meet people you wouldn't normally. But that's where technology should stop - just allowing you to connect with somebody. After that some old-fashioned human interaction needs to play a more important part.
Q: What makes LOKO different from other dating apps?
A: As far as I know, we are the first video-only dating app. There is no texting and no static photos.
Q: How does it work?
A: You set up a profile with two videos: an eight-second "hello," and an optional 30s "about me." Once you set up your profile, it goes to a human moderator for approval. Once your profile is approved, you can look at other videos and match like you would in any other dating app.
Q: How do you meet people?
A: If you connect with someone, a calendar pops up so you can schedule a 15-minute video date or chat. We call it the "elimidate."