THE DAILY FRONT ROW - Aug 30 - Vivek Jain is the founder and CEO of Loko, a video dating app.
Q: What differentiates Loko from other dating apps?
A: We only allow video profiles, and the only method to communicate is through a video chat - or what we call an "Elimidate." The idea is to have a short video date before meeting in person to get the awkward first date out of the way.
Q: Does the video format really cut to the chase of finding out who someone is?
A: I think nothing does so more than meeting in person. But video is as close to meeting in person as it gets.
Q: Has Loko had any success stories yet?
A: We're too young still. We will soon be announcing a campaign in which we will be paying for the honeymoon of the first couple that meets on Loko and ends up getting married.
Q: Where does the name Loko come from?
A: It's Hawaiian, and it means "character" and "disposition." We're about personality more than anything else, so it really fits. It's also an anagram for "look."
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