FORBES - Aug 7 - Last month at Epic Games inaugural World Cup finals for Fortnite, the most popular video game in the world, not a single woman competed in the event. Epic Games CEO Tim Sweeney estimates 35% of the game's 250M players are women. "Part of the reason women don't participate is that they are afraid that they'll do bad," said Fortnite player Tina Perez. Gen.G, the global esports organization, signed Perez and other female players and created the first and only competitive all-female Fortnite team in the world. Gen.G. is now partnering with Bumble to rebrand as Gen.G Empowered by Bumble, or Team Bumble for short. Bumble is adding a "gaming" badge to Bumble BFF profiles to make it easier for other gamers to find each other. Users can select "gaming" as an area of interest, and then filter their matches to find others who are also interested in gaming in their area.
by Olivia Abrams
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