OPW - Aug 12 - In a world dominated by brands such as Match and Tinder, it can be tough to get attention in the crowded online dating field. George Rawlings, the founder of a new London-based dating app Honeypot, put some pretty crafty whiteboards up in London and Liverpool to promote his dating app that he built to find himself a girlfriend. Honeypot is a dating app that connects people in the moment, very spontaneously. Users check-in to their location to see who is also there and available for an immediate date.
Mark Brooks: The age old question, how to get to critical mass? This is a deceptive but amusing marketing program. It's a sign of the times. Expect more of these kinds of tactics from dating startups.