BARRON'S - Aug 16 - Match is among IAC's greatest hits. The stock has nearly doubled this year alone, thanks largely to Tinder. IAC sold a portion of Match in a 2015 IPO at $12. The stock is now $85, and IAC's Match stake is worth close to $19B. It accounts for ~90% of IAC's current $21B market value. But Match is obscuring IAC's overall value. "Match has gotten so big and successful and is such a significant part of IAC, that one became a proxy for the other," IAC CEO Joey Levin says. So IAC is considering distributing Match shares to its shareholders in a tax-free transaction. And IAC is thinking about a similar handoff of its 84% stake in ANGI Homeservices. IAC's stakes in Match and ANGI are now worth more than IAC itself, so distributing those shares should unlock value. Without Match and ANGI, IAC would effectively be an incubator again, with a handful of promising businesses already generating considerable revenue. The best known is Vimeo which generated Q2 revenue of $45.7M, up 16% YOY.