CNBC - Aug 12 - With 6.47B people living in developing economies, there's a lot of potential for technology firms to tap on. Facebook, YouTube, TikTok, Twitter and even LinkedIn have pushed out "lite" versions - smaller and simpler iterations of their platforms. Last month, Spotify Lite officially launched in 36 markets, while Tinder has announced plans to launch its own "lite" app. A Pew Research Center survey reported that 27% of adults in 11 emerging market countries say they have a smartphone, but not a tablet or computer at home. In the U.S., ~75% of adults own desktops or laptops, while 50% own tablet computers. The prevalence of fixed-broadband internet access is also lower in developing countries, while mobile data continues to be expensive for users in those markets, according to a 2017 GSM Association report. Tinder Lite will take up 25 times less space on smartphones and consume less mobile data. Match Group expects Asia will make up 25% of its portfolio's total revenue by 2023.
Comments