INSIDER - Sep 10 - Paul Keable, the chief strategy officer at Ashley Madison, sees Facebook Dating, as well as other dating platforms like Tinder and Bumble, as competition for his service. The app duplicates Facebook profile but removes users existing relationship status, meaning, like any dating app, users could easily join behind their partner's back. Additionally, Facebook Dating doesn't match people with any of their existing Facebook friends, meaning there's a lower risk than with some other dating apps that they could get caught by their partner's single friends who are also on the app.
by Julia Naftulin
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