TECH CRUNCH - Sep 5 - Facebook's dating product is today launching to all in the U.S., promising to leverage the company's deep insight into people's personal data to deliver better matches than Tinder, Bumble, Match and others. With its U.S. arrival, Facebook Dating will now also allow users to integrate their Instagram posts in their dating profile and add their Instagram followers to their "Secret Crush" list, in addition to Facebook friends. For starters, the people users are shown on Facebook Dating will not include your Facebook Friends. Users can also opt to have Facebook Dating only show them people without common friends. Dating is an opt-in experience. Officially, Facebook says that match suggestions are based on "your preferences, interests, and other things you do on Facebook."