FAST COMPANY - Sep 8 - Whitney Wolfe Herd wants to "change thousands of years of behavior" between men and women. "We're not one of our competitors that's just trying to hook people up," she says. Bumble claims ~66M users in 150 countries and reportedly anticipates $300M in 2019 revenue. There are rumors that it is eyeing an IPO or accepting a significant capital infusion from a private-equity firm. Bumble's culture is reinforced by the many friends and former sorority sisters that Wolfe Herd recruited to the company, including head of brand Alex Williamson, VP of marketing Chelsea Cain Maclin, chief creative marketing officer Samantha Fulgham, and chief of staff Caroline Ellis Roche. In late 2017, the Bollywood star Priyanka Chopra was sitting next to Wolfe Herd at the launch party for Bumble Bizz. After listening to Wolfe Herd speak, Chopra approached her to say: India needs this. Bumble also needs India (and other international markets), where the opportunity for growth is enormous. So far, Bumble is gaining traction in India - more than a million people signed up in the first four months - but it's still hitting barriers. The solution may be to lean more heavily on Bizz, as well as BFF.