DALLAS INNOVATES - Aug 30 - Hesam Hosseini, the new CEO at Match.com, talks about Match.com's makeover. He and his team have completely overhauled the app so much that it's unrecognizable from a year ago. Hosseini wants to slow people down, there's a strict no swiping rule on Match, so users have to deliberately spend more than a second on somebody's profile. "Match has never been about quantity. It's always been about quality," he says. "We have to date a little bit smarter, helping people realize what they want and getting them to change their behavior." The app has launched AskMatch, a "dating coach" service that's free and available to all paying members. Users can speak to a highly trained coach over the phone to ask about anything concerning their dating life. AskMatch is currently being introduced across the country.