FTC - Sep 26 - The Federal Trade Commission is suing Match Group for allegedly using fake accounts to get more people to sign up for paid subscriptions. "We believe that Match.com conned people into paying for subscriptions via messages the company knew were from scammers," said Andrew Smith, Director of the FTC's Bureau of Consumer Protection. Match allows users to create profiles free of charge, but prohibits them from responding to messages without paying. The FTC alleges that millions of contacts that generated Match's "You caught his eye" notices came from accounts the company had already flagged as likely to be fraudulent. By contrast, Match prevented existing subscribers from receiving emails from a suspected fraudulent account. In a statement, Match Group dismissed the FTC accusations as "completely meritless" and says the allegations are supported by "consciously misleading figures." The FTC also alleges Match deceptively induced consumers to subscribe to Match.com by promising them a free six-month subscription if they did not "meet someone special," without adequately disclosing that consumers must meet numerous requirements before the company would honor the guarantee.