PR NEWSWIRE - Oct 22 - The market research team at Colling Media, a national digital advertising and marketing agency, has conducted a nationwide consumer survey to study the effectiveness of advertising on online dating services and apps.
Key findings of the study include:
- 33% of U.S. adults have used an online dating service or app within the past week
- 70% of respondents recall seeing advertisements on the services and apps, and 36% claim to have clicked on an advertisement
- 31% of respondents say they like the ads on the platforms, and 38% report they would be likely to purchase a product or service from these ads.
The full report is available here: National Survey: Consumers Respond to Advertising on Online Dating Services and Apps.