BUSINESS INSIDER - Oct 2 - Melissa Hobley is the Global CMO of OkCupid. Under Hobley, OkCupid created the iconic DTF ads. The DTF ads were banned in some markets for being provocative. In India, OKCupid launched Find My Kind campaign. The campaign drew insight from its user responses to questions on the app. 92% said that they feel their values vastly differ from their parents, and 72% do not believe they echo their friends' preferences either, clearly establishing them as a generation that values what they want, not what others want for them. The data further revealed that 67% would rather find a meaningful relationship on a dating app than have friends or family arrange a set up. Hobley denied to share OkCupid's revenue numbers but said that they measure their success rate in terms of meaningful connections that are formed on their platform every year.
by Karuna Sharma
See full article at Business Insider
See all posts on OkCupid
| |
