ADWEEK - Oct 2 - The French dating site Gleeden, whose target user base is largely women already in relationships, has announced its newest innovation in infidelity: the Gleeden Closet. Those who try to pre-order the Gleeden Closet are redirected to a crowdfunding page where the dating site has raised zero of the $1M needed to bring this idea to life. Obviously a promotional stunt, the closet was cooked up to get people talking about Gleeden.
by David Griner
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